In an era where the role of journalism in shaping public opinion and driving social change is more crucial than ever, a recent training initiative in East Africa has taken a significant step towards empowering female
journalists to become purpose-driven leaders in their field. The seven-day “Conversational Workshop” held from April 25th to May 1st, 2021, brought together 17 carefully selected female journalists from Tanzania and Kenya, aiming to help them locate and develop their purpose as journalists.
A Transformative Experience
The workshop, hosted by the Friedrich Naumann Foundation (FNF) at the Serena Hotel, was more than just a typical training session. It was a journey of self-discovery, professional growth, and empowerment. The facilitator, Njeri Kabeberi, Director of Chapter Four Programs and Projects Ltd., guided the participants through a comprehensive program that touched on various aspects of personal and professional development.
“This program has changed my life, it has brought self-awareness and consciousness of who I am as a woman and as a media woman,” said Judie Kaberia, one of the participants.”
Key Components of the Training
The workshop covered crucial topics such as defining one’s purpose, vision, and mission, studying the journeys of globally renowned female journalists, effective planning and time management, understanding the self through SWOT analysis, and identifying one’s unique gifts and talents.
The introduction of concepts like “Deep Work” and personal SWOT analysis proved to be eye-opening for many participants.
“I never knew I could do a SWOT analysis on myself. I have realized I have been having a lot of detractors,” Salome Kitomari added, highlighting the transformative nature of the workshop.”
Impact and Outcomes
The training aimed to mold and transform the participants into purpose-driven journalists who don’t just go to work every morning but go out to make a difference. The expected outcomes include unlocking the journalists’ full potential, developing integrity, gaining dignity, and courage as they take charge of their personal destinies.
Joyce, another participant, eloquently summarized the impact: “The training is a bridge for me because I was frustrated before attending the workshop, but now, I feel the training has helped me cross the bridge, moves to the next level.”
A Step Towards Gender Equality in Journalism
This initiative represents a significant step towards addressing the gender imbalance in journalism, particularly in East Africa. By empowering female journalists with the tools to become purpose-driven professionals, the workshop has laid the groundwork for more balanced, diverse, and impactful journalism in the region.
As these 17 journalists return to their newsrooms armed with new insights, skills, and a clearer sense of purpose, they carry with them the potential to transform not only their own careers but also the landscape of journalism in Tanzania and Kenya. Their journey serves as an inspiring example of what can be achieved when women in media are given the support and tools they need to thrive.
